Proba secures a €1 million investment!

Proba Secures €1M to Scale Insetting and Drive Agri-Food Decarbonization 

Amsterdam, The Netherlands — Proba, a leading carbon finance company has raised €1 million to accelerate decarbonization in the agri-food sector through insetting. The funding, led by Future Food Fund and Yield Lab Europe, with continued support from Value Factory Ventures, will help scale verified insetting which turns sustainability commitments into financial value.

Insetting matters

Fertilizer-related emissions account for 5% of global greenhouse gases, more than aviation and shipping combined. The technology to address these emissions already exists! The challenge? Scaling adoption, and that’s where Proba comes in.

Proba works with agri-food companies to adopt and expand sustainable practices through insetting. By turning decarbonization efforts into verified insetting certificates, supply chain participants can invest in their own value chain, and co-finance sustainable technology adoption.

Unlike offsetting, which compensates emissions elsewhere, insetting drives reductions where they matter most, within supply chains, reducing Scope 3 emissions. 

By making sustainability a tradable asset, Proba is helping companies finance real, lasting change.

A shared investment for change

“Decarbonization in agriculture isn’t something companies can tackle alone. It requires shared investment and collaboration,” said Sijbrand Tieleman, Proba’s CEO. With this investment, Proba is accelerating its mission to make insetting a standard tool for financing sustainability.

• Kim Wagenaar, Future Food Fund: "Proba is unlocking credible insetting at scale for agri-food."
• Daan Wilms van Kersbergen, Yield Lab Europe: "Proba proves sustainability and profitability go hand in hand."
• Peter Kleijwegt, Value Factory Ventures: "Proba exemplifies high-impact climate innovation.

Scaling insetting

This funding allows Proba to continue expanding its insetting services, enabling agri-food businesses to finance sustainability projects and reduce emissions at scale. By aligning with recognized carbon accounting frameworks, including the GHG Protocol and Science Based Targets initiative (SBTi), Proba ensures credibility and measurable impact.

The future of agri-food is sustainable. Now is the time to turn sustainability into a competitive advantage.

Join us in transforming supply chains.