--- title: Why Proba description: Sustainable agriculture starts with addressing fertilizer emissions. Reduce emissions at the root. Proba gives you the tools to quantify and claim reductions from low-emission technologies and strategies. --- [![Proba. In your supply chain, we make the voluntary carbon market work for you.](https://proba.earth/hs-fs/hubfs/positive.png?width=185&height=53&name=positive.png "Proba. In your supply chain, we make the voluntary carbon market work for you.")](https://proba.earth?hsLang=en) Search toggle - Use cases Use cases - [Quantify fertilizer emissions](https://proba.earth/quantify-fertilizer-emissions-proba) - [Certify reductions](https://proba.earth/certify-emission-reductions) - [Design projects](https://proba.earth/design-sustainability-projects) - [Connect to buyers](https://proba.earth/connect-to-buyers) - [Scope 3 progress](https://proba.earth/report-scope-3-progress) - [For food companies](https://proba.earth/for-food-companies) - [For commodity traders](https://proba.earth/commodity-trader) - [For agricultural co-ops](https://proba.earth/agri-cooperatives) - [For fertilizer producers](https://proba.earth/for-fertilizer-producers) - Products Products - [MRV Platform](https://proba.earth/mrv-platform) - [GHG Methodologies](https://proba.earth/methodologies) - [Inset Units](https://proba.earth/inset-units) - [Registry](https://proba.earth/registry) - [All Proba products](https://proba.earth/products) - Services Services - [Implementation services](https://proba.earth/implementation-services) - [Proba Projects](https://proba.earth/proba-projects) - [Proba Quick scan](https://proba.earth/fertilizer-emission-calculator) - Resources Resources - [Blog](https://proba.earth/probas-blog) - [Proba Standard](https://proba.earth/proba-standard) - [Public Consultation](https://proba.earth/public-consultation) - [Approved VVBs](https://proba.earth/approved-vvbs) - Company Company - [About us](https://proba.earth/about-proba) - [Contact us](https://proba.earth/contact) - [Governance](https://proba.earth/proba-governance) - [Privacy policy](https://proba.earth/proba-privacy-policy) [Follow us on Facebook](https://www.linkedin.com/company/proba-earth/) [![Proba. In your supply chain, we make the voluntary carbon market work for you.](https://proba.earth/hs-fs/hubfs/positive.png?width=185&height=53&name=positive.png "Proba. In your supply chain, we make the voluntary carbon market work for you.")](https://proba.earth?hsLang=en) - Use cases Use cases - [Quantify fertilizer emissions](https://proba.earth/quantify-fertilizer-emissions-proba) - [Certify reductions](https://proba.earth/certify-emission-reductions) - [Design projects](https://proba.earth/design-sustainability-projects) - [Connect to buyers](https://proba.earth/connect-to-buyers) - [Scope 3 progress](https://proba.earth/report-scope-3-progress) - [For food companies](https://proba.earth/for-food-companies) - [For commodity traders](https://proba.earth/commodity-trader) - [For agricultural co-ops](https://proba.earth/agri-cooperatives) - [For fertilizer producers](https://proba.earth/for-fertilizer-producers) - Products Products - [MRV Platform](https://proba.earth/mrv-platform) - [GHG Methodologies](https://proba.earth/methodologies) - [Inset Units](https://proba.earth/inset-units) - [Registry](https://proba.earth/registry) - [All Proba products](https://proba.earth/products) - Services Services - [Implementation services](https://proba.earth/implementation-services) - [Proba Projects](https://proba.earth/proba-projects) - [Proba Quick scan](https://proba.earth/fertilizer-emission-calculator) - Resources Resources - [Blog](https://proba.earth/probas-blog) - [Proba Standard](https://proba.earth/proba-standard) - [Public Consultation](https://proba.earth/public-consultation) - [Approved VVBs](https://proba.earth/approved-vvbs) - Company Company - [About us](https://proba.earth/about-proba) - [Contact us](https://proba.earth/contact) - [Governance](https://proba.earth/proba-governance) - [Privacy policy](https://proba.earth/proba-privacy-policy) Search toggle [![Proba. In your supply chain, we make the voluntary carbon market work for you.](https://proba.earth/hs-fs/hubfs/positive.png?width=185&height=53&name=positive.png "Proba. In your supply chain, we make the voluntary carbon market work for you.")](https://proba.earth?hsLang=en) - Use cases Use cases - [Quantify fertilizer emissions](https://proba.earth/quantify-fertilizer-emissions-proba) - [Certify reductions](https://proba.earth/certify-emission-reductions) - [Design projects](https://proba.earth/design-sustainability-projects) - [Connect to buyers](https://proba.earth/connect-to-buyers) - [Scope 3 progress](https://proba.earth/report-scope-3-progress) - [For food companies](https://proba.earth/for-food-companies) - [For commodity traders](https://proba.earth/commodity-trader) - [For agricultural co-ops](https://proba.earth/agri-cooperatives) - [For fertilizer producers](https://proba.earth/for-fertilizer-producers) - Products Products - [MRV Platform](https://proba.earth/mrv-platform) - [GHG Methodologies](https://proba.earth/methodologies) - [Inset Units](https://proba.earth/inset-units) - [Registry](https://proba.earth/registry) - [All Proba products](https://proba.earth/products) - Services Services - [Implementation services](https://proba.earth/implementation-services) - [Proba Projects](https://proba.earth/proba-projects) - [Proba Quick scan](https://proba.earth/fertilizer-emission-calculator) - Resources Resources - [Blog](https://proba.earth/probas-blog) - [Proba Standard](https://proba.earth/proba-standard) - [Public Consultation](https://proba.earth/public-consultation) - [Approved VVBs](https://proba.earth/approved-vvbs) - Company Company - [About us](https://proba.earth/about-proba) - [Contact us](https://proba.earth/contact) - [Governance](https://proba.earth/proba-governance) - [Privacy policy](https://proba.earth/proba-privacy-policy) [Follow us on Facebook](https://www.linkedin.com/company/proba-earth/) Search toggle What are you looking for? Search ![Copy of Heading-1](https://proba.earth/hubfs/Copy%20of%20Heading-1.gif "Copy of Heading-1") # Why Proba Get to know why we do what we do and how [Let's have a 15 minute chat](https://proba.earth/contact?hsLang=en) ### Why? ## "Keep the planet livable for future generations — by acting where it matters most.” "Agriculture and food supply chains hold one of the biggest opportunities for meaningful climate action. Fertilizer use is a major driver of emissions. By addressing it, we create impact where it counts: in the systems that feed the world." [Sijbrand Tieleman](https://www.linkedin.com/in/sijbrand/), CEO & Co-Founder of Proba ### How? ## Making climate action doable and scalable We turn agricultural climate challenges into practical solutions that work for every stakeholder in the value chain. By aligning farmers, producers, traders, and food companies, Proba makes emission reductions actionable today — and scalable across supply sheds and partnerships over time. ### What? ## A toolbox to act on Scope 3 emissions Proba provides the structure to turn low-emission practices into certified Scope 3 results. Our toolbox covers quantification, verification, and certification, giving you reductions that can be reported, claimed, or transacted across the supply chain. The outcome: credible data, flexible claims, and climate impact that stands up to scrutiny. ### OUR MISSION ## "Keep the planet liveable for future generations." "At Proba, we believe it’s our responsibility to act now to keep the planet livable for future generations. Waiting for governments isn’t an option, we empower supply chains to take charge today, reducing emissions at the source and turning sustainability into measurable value.”  [Sijbrand Tieleman](https://www.linkedin.com/in/sijbrand/), CEO & Co-Founder of Proba ### WHY PROBA ## Your partner in insetting Gain a competitive advantage, supported by verified claims that showcase your commitment to sustainability. Strengthen your market position by aligning with global standards and consumer expectations, and differentiate your brand with innovative solutions that demonstrate real, measurable environmental impact. ### Fast and focused As a start-up, we move quickly and focus on delivering results. ### Built on collaboration We connect supply chain partners, ensuring everyone benefits from decarbonization efforts. ### Verified results From independent validation to tradable certificates, we make every step transparent and measurable. ### Different by design Proba focuses exclusively on insetting for the agri-food sector, combining technical rigor with commercial agility. ### WHY FERTILIZERS ## A low-cost, high-impact solution Fertilizers are responsible for ~5% of global emissions, but they also offer one of the most scalable and cost-effective opportunities for decarbonization. - Significant reduction potential: Adopt technologies like low-carbon fertilizers, inhibitors, or precision farming. - Global reach, local impact: Fertilizer emissions affect every step of the supply chain, from farmers to CPGs. - Proven solutions, ready to scale: The technologies already exist, we help you turn them into measurable results.  Learn more about low-carbon fertilizers ### WHY INSETTING ## A smarter way to reduce emissions Insetting focuses on reducing emissions within your own supply chain, where it matters most. Unlike offsetting, which compensates for emissions through external projects, insetting ensures real, measurable impact that benefits all supply chain partners. - Tackle Scope 3 emissions head-on: Achieve verified reductions that directly align with compliance goals. - Collaborative by design: Share costs and benefits across your value chain. - Actionable and scalable: Turn decarbonization into a tangible business advantage. Read more about insetting ![Subheading (5)](https://proba.earth/hs-fs/hubfs/Subheading%20(5).png?width=317&name=Subheading%20(5).png "Subheading (5)") [Laan van Kronenburg 14, 1183 AS Amstelveen](https://maps.app.goo.gl/aKif8v1k5m9h2zA37)   Food companies are asking for certified Scope 3 reductions. It starts with fertilizer. [Follow us on Facebook](mailto:hello@proba.earth) [Follow us on Facebook](https://www.linkedin.com/company/proba-earth/) Use cases [Quantify fertilizer emissions](https://proba.earth/quantify-fertilizer-emissions-proba?hsLang=en) [Certify reductions](https://proba.earth/certify-emission-reductions?hsLang=en) [Design projects](https://proba.earth/design-sustainability-projects?hsLang=en) [Connect to buyers](https://proba.earth/connect-to-buyers?hsLang=en) [Scope 3 progress](https://proba.earth/report-scope-3-progress?hsLang=en) [Food companies](https://proba.earth/for-food-companies?hsLang=en) [Commodity traders](https://proba.earth/agri-trader?hsLang=en) [Agricultural co-ops](https://proba.earth/agri-cooperatives?hsLang=en) [Fertilizer producers](https://proba.earth/for-fertilizer-producers?hsLang=en) Products [All Proba products](https://proba.earth/products?hsLang=en) [MRV Platform](https://proba.earth/mrv-platform?hsLang=en) [GHG Methodologies](https://proba.earth/methodologies?hsLang=en) [Inset units](https://proba.earth/inset-units?hsLang=en) [Registry](https://proba.earth/registry?hsLang=en) [Fertilizer calculator](https://proba.earth/fertilizer-emission-calculator?hsLang=en) Services [Implementation services](https://proba.earth/implementation-services?hsLang=en) [Quick scan](https://proba.earth/fertilizer-emission-calculator?hsLang=en) Resources [Blog](https://proba.earth/probas-blog?hsLang=en) [Document library](https://proba.earth/document-library?hsLang=en) [Public consultation](https://proba.earth/public-consultation?hsLang=en) [Approved VVBs](https://proba.earth/approved-vvbs?hsLang=en) Company [About us](https://proba.earth/about-proba?hsLang=en) [Contact us](https://proba.earth/contact?hsLang=en) [Governance](https://proba.earth/proba-governance?hsLang=en) [Privacy policy](https://proba.earth/proba-privacy-policy?hsLang=en)