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Why Proba

Get to know why we do what we do and how

OUR MISSION

"Keep the planet liveable for future generations."

"At Proba, we believe it’s our responsibility to act now to keep the planet livable for future generations. Waiting for governments isn’t an option, we empower supply chains to take charge today, reducing emissions at the source and turning sustainability into measurable value.” 

Sijbrand Tieleman, CEO & Co-Founder of Proba

WHY PROBA

Your partner in insetting

Gain a competitive advantage, supported by verified claims that showcase your commitment to sustainability. Strengthen your market position by aligning with global standards and consumer expectations, and differentiate your brand with innovative solutions that demonstrate real, measurable environmental impact.

Fast and focused

As a start-up, we move quickly and focus on delivering results.

Built on collaboration

We connect supply chain partners, ensuring everyone benefits from decarbonization efforts.

Verified results

From independent validation to tradable certificates, we make every step transparent and measurable.

Different by design

Proba focuses exclusively on insetting for the agri-food sector, combining technical rigor with commercial agility.

WHY FERTILIZERS

A low-cost, high-impact solution

Fertilizers are responsible for ~5% of global emissions, but they also offer one of the most scalable and cost-effective opportunities for decarbonization.
  • Significant reduction potential: Adopt technologies like low-carbon fertilizers, inhibitors, or precision farming.
  • Global reach, local impact: Fertilizer emissions affect every step of the supply chain, from farmers to CPGs.
  • Proven solutions, ready to scale: The technologies already exist, we help you turn them into measurable results. 

WHY INSETTING

A smarter way to reduce emissions

Insetting focuses on reducing emissions within your own supply chain, where it matters most. Unlike offsetting, which compensates for emissions through external projects, insetting ensures real, measurable impact that benefits all supply chain partners.

  • Tackle Scope 3 emissions head-on: Achieve verified reductions that directly align with compliance goals.
  • Collaborative by design: Share costs and benefits across your value chain.
  • Actionable and scalable: Turn decarbonization into a tangible business advantage.