Why Proba
Get to know why we do what we do and how
OUR MISSION
"Keep the planet liveable for future generations."
"At Proba, we believe it’s our responsibility to act now to keep the planet livable for future generations. Waiting for governments isn’t an option, we empower supply chains to take charge today, reducing emissions at the source and turning sustainability into measurable value.”
Sijbrand Tieleman, CEO & Co-Founder of Proba
WHY PROBA
Your partner in insetting
Gain a competitive advantage, supported by verified claims that showcase your commitment to sustainability. Strengthen your market position by aligning with global standards and consumer expectations, and differentiate your brand with innovative solutions that demonstrate real, measurable environmental impact.
Fast and focused
As a start-up, we move quickly and focus on delivering results.
Built on collaboration
We connect supply chain partners, ensuring everyone benefits from decarbonization efforts.
Verified results
From independent validation to tradable certificates, we make every step transparent and measurable.
Different by design
Proba focuses exclusively on insetting for the agri-food sector, combining technical rigor with commercial agility.
WHY FERTILIZERS
A low-cost, high-impact solution
- Significant reduction potential: Adopt technologies like low-carbon fertilizers, inhibitors, or precision farming.
- Global reach, local impact: Fertilizer emissions affect every step of the supply chain, from farmers to CPGs.
- Proven solutions, ready to scale: The technologies already exist, we help you turn them into measurable results.
WHY INSETTING
A smarter way to reduce emissions
Insetting focuses on reducing emissions within your own supply chain, where it matters most. Unlike offsetting, which compensates for emissions through external projects, insetting ensures real, measurable impact that benefits all supply chain partners.
- Tackle Scope 3 emissions head-on: Achieve verified reductions that directly align with compliance goals.
- Collaborative by design: Share costs and benefits across your value chain.
- Actionable and scalable: Turn decarbonization into a tangible business advantage.