Why Proba
Get to know why we do what we do and how
Why?
"Keep the planet livable for future generations — by acting where it matters most.”
"Agriculture and food supply chains hold one of the biggest opportunities for meaningful climate action. Fertilizer use is a major driver of emissions. By addressing it, we create impact where it counts: in the systems that feed the world."
Sijbrand Tieleman, CEO & Co-Founder of Proba
How?
Making climate action doable and scalable
We turn agricultural climate challenges into practical solutions that work for every stakeholder in the value chain. By aligning farmers, producers, traders, and food companies, Proba makes emission reductions actionable today — and scalable across supply sheds and partnerships over time.
What?
A toolbox to act on Scope 3 emissions
Proba provides the structure to turn low-emission practices into certified Scope 3 results. Our toolbox covers quantification, verification, and certification, giving you reductions that can be reported, claimed, or transacted across the supply chain. The outcome: credible data, flexible claims, and climate impact that stands up to scrutiny.
OUR MISSION
"Keep the planet liveable for future generations."
"At Proba, we believe it’s our responsibility to act now to keep the planet livable for future generations. Waiting for governments isn’t an option, we empower supply chains to take charge today, reducing emissions at the source and turning sustainability into measurable value.”
Sijbrand Tieleman, CEO & Co-Founder of Proba
WHY PROBA
Your partner in insetting
Gain a competitive advantage, supported by verified claims that showcase your commitment to sustainability. Strengthen your market position by aligning with global standards and consumer expectations, and differentiate your brand with innovative solutions that demonstrate real, measurable environmental impact.
Fast and focused
As a start-up, we move quickly and focus on delivering results.
Built on collaboration
We connect supply chain partners, ensuring everyone benefits from decarbonization efforts.
Verified results
From independent validation to tradable certificates, we make every step transparent and measurable.
Different by design
Proba focuses exclusively on insetting for the agri-food sector, combining technical rigor with commercial agility.
WHY FERTILIZERS
A low-cost, high-impact solution
- Significant reduction potential: Adopt technologies like low-carbon fertilizers, inhibitors, or precision farming.
- Global reach, local impact: Fertilizer emissions affect every step of the supply chain, from farmers to CPGs.
- Proven solutions, ready to scale: The technologies already exist, we help you turn them into measurable results.
WHY INSETTING
A smarter way to reduce emissions
Insetting focuses on reducing emissions within your own supply chain, where it matters most. Unlike offsetting, which compensates for emissions through external projects, insetting ensures real, measurable impact that benefits all supply chain partners.
- Tackle Scope 3 emissions head-on: Achieve verified reductions that directly align with compliance goals.
- Collaborative by design: Share costs and benefits across your value chain.
- Actionable and scalable: Turn decarbonization into a tangible business advantage.